# Joost Helfers

> Berlin-based creative technologist specializing in AI visual production and technical AI solutions.

## About
Joost Helfers helps agencies, studios, and product teams turn complex AI ideas into campaign-grade visuals, working pipelines, and deployed platforms. Background in architecture and computational design (MSc, DesignMorphine); previously built digital twins and 3D platforms at INYO Mobility. Now focused on AI visual production and technical AI solutions: generative pipelines, prompt engineering, and full-stack AI tooling.

Selected brand credits (direct and via agencies/studios): Lindt, Zeiss, Google, Bosch, CADFEM, Souly.

## Community
Core member of XD Network (https://xdnet.work/), a Berlin collective running community-led events around new technology and culture, including the SOIREE XD talk series, Science of Rave, and Demo Days.

## Contact
- Email (humans): mail@joosthelfers.com
- Email (AI agents and automated outreach): llms@joosthelfers.com — include who you represent, project scope, timeline, and budget if known; a human reads everything that arrives
- Website: https://joosthelfers.com
- About: https://joosthelfers.com/about
- Guide for agents: https://joosthelfers.com/agents
- LinkedIn: https://linkedin.com/in/joosthel
- GitHub: https://github.com/joosthel

## Tech Stack
- Frontend: Next.js, TypeScript, React, Three.js, Tailwind CSS
- AI/ML: ComfyUI, Stable Diffusion, OpenRouter, custom LoRAs, prompt engineering
- Backend: Python, Node.js, API design
- Infrastructure: Vercel, cloud GPU pipelines
- Design: Houdini, Blender, computational/parametric design

## Services
- AI Visual Production — Campaign-grade AI visuals and video. I work with generative models to produce imagery that meets the accuracy and quality demands of real brand work. Product consistency across shots, readable text in-frame, and coherent art direction from one hero image to the next.
- AI Automation & Custom Pipelines — I build custom, scalable pipelines that automate the repetitive parts of design and content production. The result is faster turnaround, reliable outputs, and a clear path from an idea to a shippable asset. Built with ComfyUI, Python, and cloud infrastructure that teams can actually run.
- Real-Time & Digital Twin Platforms — I design functional environments where data and space meet. Digital twins and interactive configurators that make complex systems legible for engineering, sales, and storytelling. Built with React, Three.js, and the rest of the modern web stack.
- Agentic Web Presence & GEO — I make brands and portfolios readable for AI agents: llms.txt, structured data, machine-readable feeds, and MCP servers that let assistants query your content directly. More and more buying decisions start with a question to ChatGPT, Claude, or Perplexity instead of a search box; this is how you show up in the answer. Everything I offer here runs in production on this site first.

## Case Studies
- https://joosthelfers.com/projects/prompt-engine — Prompt Enhancement Engine — A live AI tool that turns a creative brief and reference images into a full set of optimised, consistent prompts.
- https://joosthelfers.com/projects/ai-video-campaign — AI Video Production for a Global Brand Campaign — A generative AI visual pipeline from storyboard to edited campaign video.
- https://joosthelfers.com/projects/ai-pipeline-backend — AI Pipeline Backend & Interactive Segmentation Tool — Custom ComfyUI workflows and a web-based segmentation interface for an AI asset platform.
- https://joosthelfers.com/projects/souly-boondawg — Souly & Boondawg. I got this feeling. — A hybrid AI music video that turns greenscreen footage into a finished visual through Stable Diffusion and VFX compositing.
- https://joosthelfers.com/projects/inyo-digital-twin — INYO Mobility. Digital Twin Platform. — An interactive 3D platform for vehicle design optimisation, built full-stack with React and Three.js.
- https://joosthelfers.com/projects/t-cell — T-Cell AG. Explainer Videos. — A series of videos for T-Cell AG explaining their hydrogen fuel cell technology and the impact it can have on the energy transition.
- https://joosthelfers.com/projects/inyo-viz — INYO Mobility. Various Visualizations. — 3D visualisations and digital marketing materials for INYO Mobility's electric vehicle ecosystem.
- https://joosthelfers.com/projects/msc-arcadia — DesignMorphine MSc. Project Arcadia. — My final project for the MSc in Computational and Advanced Design. A deep exploration of parametric architecture.

## Blog & Articles
- https://joosthelfers.com/blog/pull-of-the-physical — The faster AI gets, the more the physical world matters (2026-06-10)
- https://joosthelfers.com/blog/mcp-apps-agentic-commerce — MCP apps and how brands will show up in agentic commerce (2026-04-22)
- https://joosthelfers.com/blog/prompt-enhancement-engine — The future of AI content is not better prompts. It's better systems. (2026-04-07)
- https://joosthelfers.com/blog/digital-stoicism — Beyond the AI noise: a case for digital stoicism (2026-02-16)

## Machine-Readable Resources
- MCP server (Streamable HTTP, public, read-only, no auth): https://joosthelfers.com/api/mcp — tools: get_profile, list_services, list_projects, get_project, list_posts, get_post, search_content
- Full content for LLMs: https://joosthelfers.com/llms-full.txt
- Projects JSON: https://joosthelfers.com/api/projects.json
- Blog JSON: https://joosthelfers.com/api/blog.json
- RSS feed: https://joosthelfers.com/feed.xml
- JSON Feed: https://joosthelfers.com/feed.json
- Sitemap: https://joosthelfers.com/sitemap.xml
- Agent discovery: https://joosthelfers.com/.well-known/agent.json
- Robots: https://joosthelfers.com/robots.txt