[{"slug":"pull-of-the-physical","title":"The faster AI gets, the more the physical world matters","date":"2026-06-10","excerpt":"A mid-2026 snapshot. AI output is getting cheap and fast, the pressure on people is real, and the things people want most are the ones no model can produce. On presence, smell, and why physical experience is becoming the point.","tags":["Opinion","Strategy"],"read_time_minutes":4,"url":"https://joosthelfers.com/blog/pull-of-the-physical"},{"slug":"mcp-apps-agentic-commerce","title":"MCP apps and how brands will show up in agentic commerce","date":"2026-04-22","excerpt":"A new layer is forming in consumer-facing AI, and agents need a way to talk to brands. MCP apps are emerging as that interface. Why this matters more than it sounds, and what it changes about how companies think about their digital presence.","tags":["Opinion","Strategy","AI"],"read_time_minutes":5,"url":"https://joosthelfers.com/blog/mcp-apps-agentic-commerce"},{"slug":"prompt-enhancement-engine","title":"The future of AI content is not better prompts. It's better systems.","date":"2026-04-07","excerpt":"AI-generated content is everywhere, and a lot of it still looks like it. I built a tool that brings art direction thinking into the prompting process, because that layer is often what is missing between technically impressive and actually good.","tags":["Technical","AI","Product"],"read_time_minutes":6,"url":"https://joosthelfers.com/blog/prompt-enhancement-engine"},{"slug":"digital-stoicism","title":"Beyond the AI noise: a case for digital stoicism","date":"2026-02-16","excerpt":"AI is reshaping a lot of how we work and live, but it has not changed the fact that we are social creatures. A short case for a stoic approach to technology, and why human connection still matters most.","tags":["Opinion","Strategy"],"read_time_minutes":2,"url":"https://joosthelfers.com/blog/digital-stoicism"}]